Towan Isom is President and CEO of Isom Global Strategies. She brings over 15 years of proven experience in strategic planning and management, as well as the spearheading of public education initiatives. Towan is a revered pioneer in the development of marketing plans, communication messaging, and strategy enhancement, and an industry leader in partner development and community involvement initiatives. Often cited is Towan’s ability to create, implement, manage, and oversee complementary, comprehensive, and culturally sensitive public education campaigns designed to create attitudinal and behavioral change.

Towan is highly regarded for her expert management of government and private-industry projects, with demonstrated results in marketing, communications, event management, and meeting support. She is well-informed about the importance of accessibility of content materials for research and evaluation. Towan leads her firm, including subject matter experts (SMEs), in creating memorable communication materials and events that meet client objectives cost-effectively, and develops powerful and proven branding techniques that promote an organization’s mission and values. Supported by the IGS team, Towan plans and directs all aspects of event coordination for clients in urban markets, from pre-event planning details to execution and post-evaluation; identifies and partners with health organizations, coalitions, community-based organizations, and social service organizations to leverage client brands; and helps consumers embrace a healthy lifestyle to prevent illness, seek treatment, and encourage wellness. Within recent years, she has directed and conducted qualitative research and facilitated focus group recruitment for a diverse clientele, including GlaxoSmithKline’s campaign to promote Nicorette, a smoking cessation product, with an emphasis on vulnerable, at-risk, and diverse populations.

Prior to founding Isom Global Strategies (formerly Isom Events) in 1996, Towan served as Associate Marketing Director for PBS in Washington, DC, where she conducted competitive research and developed media materials, talking points, press releases, presentations, electronic press kits for children’s programming, and sales and marketing strategies for account management. She is also a former Senior Marketing Manager for Black Entertainment Television (BET). Towan received her Bachelor of Science degree in Marketing from Bowie State University (Maryland). She is the author of Chasing Greatness: The Young Professional’s Guide to a Dynamic Life, published in early 2010.

Xina Eiland is a well-established authoritative figure on multicultural marketing and healthcare communications. As a seasoned professional with more than 13 years’ experience in communications, her work includes media and community outreach, event planning, branding, and strategy development. In addition, her vast experience in multicultural marketing and health communications provides her with valuable insight for racial and ethnic minorities. As a publicist, her media credits include the Washington Post, the LA Times, MSNBC, CNN, BET, and National Public Radio. Xina holds a Bachelor’s degree in Communications and a Master’s degree in Healthcare Administration from the University of Michigan, Ann Arbor campus.

Heidi Mann has been a member of the IGS team since 2009. As Senior Editor, she is an expert on the mechanics of great writing. Heidi oversees 90% of IGS' written content and assists the entire team in communicating messages as clearly and professionally as possible. Heidi is a gifted written and oral communicator and has helped many authors produce their best work. Heidi's expertise encompasses basic proofreading, copyediting, substantive editing, and valuing our clients' work as if it were her own, which is the IGS standard. Heidi graduated summa cum laude from a private liberal-arts college, went on to earn a master's degree, and continues to employ her excellence in communication now for the sake of the IGS team and our clients. Since joining IGS, she has helped us share our best ideas, from brief correspondence to a full-length book, in a concise and impactful manner.

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As editor/cinematographer for IGS, Tim is responsible for editing client videos and film projects, encoding files, engaging with clients, overseeing production proposals, and providing qualified expert production teams. Formerly a director and editor, Tim has managed projects with budgets ranging from $10,000-$150,000. He has maintained production equipment, performed production design and facilitated with green screen work, and has developed special camera rigs and systems, 3D animation and visual effects. Tim has worked on both national and local commercials and music videos from pre-production to post-production, and as a cinematographer for feature films. Professionally, he hopes to elevate IGS into a full production house that will engage government and commercial business. Tim strives to produce quality films and commercials that will reach people globally.

With 24 years’ experience in production, starting with 35mm film and watching and being involved with emerging and changing technologies, Tim brings unique insight into how systems work from their origin. He considers himself well-rounded in all aspects of production and believes he excels in various production positions due to his constant daily work in the craft. Highly respected by colleagues, Tim offers more “bang for the buck” because of his vast experience, attention to detail, and outstanding insight into what it takes to finalize a professional product. Tim feels his experience is his biggest benefit, instantly knowing how to solve a problem or issue, and therefore reducing downtime. “There is pretty much nothing I haven’t done or can't do in creating a video production. If you can dream it, we can bring it to life, budget permitting,” says Tim.