Get Attention, Generate Action
Send your message to those you most want to hear it. The best advertising campaigns aren’t created by large shops, but by edgy, urban boutique agencies who specialize in targeting and engaging tribes. Especially when it comes to targeting people of color. Tribal marketing is a micro-level of creative and campaign deployment designed for engagement. In today’s crowded landscape, engaging consumers on a single platform doesn’t get the job done, but advertising across multiple platforms delivers real return on your investment.
As part of a comprehensive campaign, IGS has the advertising experience and process to know what, where, and how to reach your audience. Oftentimes, the creative content intended for people of color and women doesn’t reflect the proper tone or sentiment necessary to resonate. In conjunction with clients and partner agencies, IGS takes ownership of strategies to develop more impactful campaigns and prevent the diversity and engagement horror stories you’ve heard about. Informed by primary and secondary research, along with quantitative and qualitative data, we craft clever advertising collateral that gets the intended attention and generates positive action.