An audience-first approach to content creation
IGS researched financial needs and experiences among Industrial Bank’s target audiences to identify how to encourage interest in the Bank. IGS created content and a call to action based on input from each target audience. IGS delivered and monitored specific daily, monthly, quarterly, and ad-hoc social media posts or chats, and monitored online ‘chatter’ about the Bank, banks in general, and other topics. IGS also attended Industrial Bank community events to provide live social media postings.