Rebranding IFLE Grant Programs

The International and Foreign Language Education service (IFLE) administers 18 discretionary grant programs under the following legislative authorities: Title VI and Title VII of the Higher Education Act of 1965, as amended, and the Mutual Educational and Cultural Exchange (Fulbright-Hays Act of 1961). The grant programs serve thousands of students, faculty, K-12 teachers, and other educators throughout the United States, with a mission to develop, enrich, and promote understanding of knowledge about foreign languages and other cultures around the world.

The mission of IFLE is congruent with the U.S. Department of Education’s and Administration’s efforts to advance global education competency for American citizens and to increase access and quality in postsecondary education by year 2020. To fulfill this mission, IFLE sought to increase visibility of its 18 discretionary grant programs by extending outreach activities and services to a wide and diverse population of institutions, including community colleges, minority serving institutions, American educators, and practitioners in the field of international and foreign language learning, as well as providing outreach through the use of online technology and educational innovations to reach out to Muslim-majority, Asian, African, and other populations.

IGS was hired to help in this initiative by rebranding content and creative for the 18 discretionary grant programs. We used graphic design and message development to modernize the materials for IFLE in order to appeal to current and new target audiences. In doing so, we were able to provide IFLE with options of new and comprehensive write-ups for each of the 18 programs, simplifying complex information and research into content comprehensible to the general public. We also created three extremely different and compelling design options for program collateral, as well as three tagline options to give the programs an interesting spin. As a result, IFLE was equipped with innovative and comprehensive collateral worthy of distribution to all students, faculty, staff, and institutions.

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